"Roy Capital didn't just review our lending assessments — they restructured how our entire team thinks about commercial relationships. Our business banking revenue grew 31% in the eighteen months following the engagement, and our client retention improved from 74% to 89%."

— CEO, Community Credit Union, Greater Vancouver Area

Who We Are

Roy Capital Ltd. is a business banking consulting firm based at 550 Terminal Avenue in Vancouver, British Columbia. Since 2016, our singular focus has been helping banks and credit unions strengthen the divisions that serve owner-operated and family-run businesses. We do not consult on retail banking, wealth management, or mortgage operations — business banking is our entire practice, and that concentration is what produces the depth of insight our clients depend on.

Our engagements produce specific deliverables: treasury management plans, commercial lending assessments, credit policy reviews, and deposit growth strategies calibrated to each institution's asset size, market, and competitive position. We measure success by the same metrics our clients track — portfolio growth, approval-to-close ratios, deposit acquisition rates, and relationship profitability. If those numbers don't move, the engagement didn't work, and we take that personally.

The Origin

It was late on a Saturday night in the fall of 2015 — a college reunion in Toronto that had thinned out to the diehards and the nostalgic.

Two friends, Derek Roy and Marcus Leung, found themselves at a corner table doing what they always did: complaining about the same broken corner of the banking industry. Derek had spent eight years inside commercial lending departments, watching institutions fumble their approach to small and mid-size business clients. Marcus had built a career on the advisory side, structuring engagements for firms that treated every bank the same regardless of size, market, or clientele. Both had seen the same pattern — generic advice, recycled playbooks, and consultants who left before any recommendations actually took hold.

The conversation moved to the parking lot of a diner at 2 a.m. Derek had the technical knowledge of commercial credit underwriting and deposit strategy. Marcus understood how to scope, sell, and deliver consulting engagements that produced measurable results instead of binder-shelf reports. They shook hands next to a rental car, split the startup costs across two credit cards, and agreed on one rule: if they ever stopped enjoying the work, they'd shut the firm down.

Six months later, in the spring of 2016, Roy Capital Ltd. opened its first engagement — a credit policy review for a Vancouver-area credit union with $180M in assets and a commercial portfolio that had flatlined for three consecutive years. Within nine months of implementing the recommendations, that institution's business lending volume grew 26%. It was the proof of concept that validated the entire premise: when a consultant actually understands the mechanics of business banking, the results follow.

A decade later, the firm has completed over 180 engagements across 47 institutions. The rule still holds. The work is still enjoyable. The credit cards have been paid off for quite some time.

Our Process

Think of it this way: a doctor doesn't prescribe before diagnosing. Our engagement model follows the same logic — structured, sequential, and built on evidence gathered directly from your institution.

01

Diagnostic Assessment

We begin by collecting and analyzing your institution's portfolio data, credit policy documentation, product mix, and competitive market position. This phase typically takes two to three weeks and produces a baseline report that quantifies where your business banking division stands relative to peer institutions in similar asset ranges.

02

Strategy Development

Based on diagnostic findings, we build a prioritized strategy document that maps specific actions to specific outcomes. Every recommendation includes a timeline, a responsible party, and a target metric. Nothing is abstract — if it can't be measured, it doesn't make the plan.

03

Implementation Support

This is where most consulting firms exit. We stay. Our team works alongside your staff to execute the strategy — training relationship managers, restructuring workflows, refining credit decisioning frameworks, and building out treasury management offerings. Engagements at this phase typically run 8 to 16 weeks.

04

Performance Review

Ninety days after implementation, we conduct a structured review measuring actual results against projected targets. This review identifies what's working, what needs adjustment, and what the next phase of growth looks like. The review document becomes your institution's roadmap for the following 12 months.

Our Team

Roy Capital operates as a distributed, remote-first firm. Our team members work from locations across Canada, collaborating through asynchronous workflows and structured sprint cycles. Here's why that matters: it means we hire for depth of expertise, not proximity to an office. Every person on this list was selected because they bring specific, verifiable skill to business banking consulting.

Derek Roy

Co-Founder · Commercial Credit Strategy 18 years in business banking

Former VP of Commercial Lending at a $1.2B regional bank. Derek still reviews every credit policy document the firm produces. Collects vinyl records from the 1970s — mostly prog rock, mostly in questionable condition.

Marcus Leung

Co-Founder · Engagement Strategy 16 years in financial consulting

Marcus built the firm's engagement methodology and manages all client relationships. Prior to Roy Capital, he structured advisory programs for three national consulting firms. Runs half-marathons in every city where the firm completes an engagement.

Sarah Petrov

Senior Analyst · Deposit Strategy 12 years in deposit operations

Sarah leads all deposit growth engagements and built the proprietary segmentation model the firm uses to map commercial deposit opportunities. Based in Calgary. Has never met a spreadsheet she couldn't improve.

James Tsai

Senior Consultant · SBA Programs 14 years in government-backed lending

James spent a decade inside SBA lending departments before joining Roy Capital. He holds the firm record for fastest application pipeline redesign — four weeks from assessment to implementation. Brews his own coffee, refuses to discuss it.

Rachel Nguyen

Consultant · Treasury Management 9 years in treasury services

Rachel builds the treasury management plans that help institutions serve cash-flow-intensive businesses. Previously held positions at two of Canada's largest banks. Based in Toronto. Reads one nonfiction book per week without exception.

Kevin Dubois

Analyst · Market Intelligence 7 years in competitive analysis

Kevin produces the peer benchmark reports that anchor every diagnostic assessment. His competitive landscape analysis has identified over $340M in addressable deposit opportunities across client portfolios. Based in Montreal. Speaks three languages, codes in two more.

Anika Whitfield

Consultant · Credit Policy 11 years in credit risk

Anika reviews and restructures commercial credit policies, focusing on decision consistency and risk calibration. Former credit risk officer at a community bank in Ottawa. Volunteers as a financial literacy instructor for small business owners.

Ben Hartley

Project Coordinator · Operations 5 years in project management

Ben keeps every engagement on schedule and on scope. He manages timelines, resource allocation, and client communications across all active projects. Based in Victoria. Maintains an unreasonably detailed personal calendar.

What Guides Our Work

Measure Everything

If a recommendation can't be tied to a specific, quantifiable outcome, it doesn't belong in the deliverable. Our clients invest real budget in our work, and they deserve to see the return in hard numbers.

Stay After Implementation

Reports that sit on shelves produce zero return. We remain involved through execution because that's where the value materializes. Think of it this way: a blueprint without a builder is just paper.

Price Fairly, Deliver Fully

Profit is important, but it's not the only metric we track. We scope engagements honestly, price them at rates that community institutions can justify, and deliver every line item in the statement of work. No surprise invoices, no scope creep.

Give Back to the Community

Five percent of our annual billable hours go to pro bono financial literacy programs for small business owners across Vancouver. The institutions we serve exist to support these businesses — so do we.